Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies [Charlene Li, Josh Bernoff] on *FREE*. Written in , Groundswell: Winning In a World Transformed By Social In “ Groundswell,” Charlene Li and Josh Bernoff explain how to turn this threat into an . Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies. book. Charlene Li · Josh Bernoff.

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Decide which of 5 tactics will meet your organizational objectives Strategy: Dec 26, J. Other companies have been able to listen to and talk with the groundswell by building their own online communities.


Li and Bernoff provide a framework for describing these fundamental changes, which they call “the groundsw Groundswell: Kindle Edition Verified Purchase. Also the audible version does still vary slightly from the kindle version when it comes to statistics and dates – but the core message and text is still the same.

Bernofd it for anyone that is involved in management or decision-making of a business.

It goes without saying that it is fundamental you go where your customers are, meaning it’s important to participate in social media, since that is where people are but also because there is an expectation to be there. A great example of this is the Tyze website right here in Vancouver. Groundswell breakups the possibilities in to five categories – listening, talking, energizing, supporting and embracing.

Overall, what I enjoyed most and found the most helpful about this book was the straightforward way bernnoff which it laid out all of the facts and provided the tools for creating my own effective social strategy. This website was set up by the PLAN Groubdswell to help people with temporary or permanent life challenges to coordinate the network or friends and family around them for support.

This book is great If you are interested but do not want to read the full book, here’s an interesting article, ‘Community relations 2. Where anyone can say a thing and take it back six times in an hour, no one is any the wiser. The final section includes tactical examples detailing how to implement social media initiatives and gain buy-in throughout an organization.


The groundswell is characterized by several tactics that guide companies into using social technologies strategically and effectively. Social technographics segment users into seven categories like creators, critics, spectators, etc. In addition, people engage more or less with social media, and their involvement will range from completely inactive to active creators, with several levels of involvement in between.

For example, blogs are effective tools for talking and getting feedback, while ratings, reviews, and online communities help energize the groundswell. Pajiba has always been good at fostering community. Refresh and try groundswfll. Social networks, blogs, wikis, tags, online reviews, support forums and widgets are all part of the latest online revolution, a “groundswell” that is transforming not only the internet but the way the world works.

It’s largely free of corporate-speak and industry jargon that might have hindered a lesser grohndswell. Nov 23, Sarah Rigg rated it really liked it.

Regardless, I’ll hardly fault the book for failing to be prepared for future events. I read this because I knew that I need some insight on marketing as a freelancer.

Jan 29, Jessica rated it really liked it Shelves: Nov 04, Jelinas rated it really liked it. Groundwsell 09, Puja rated it really liked it Shelves: The Internet can put anyone in front of the public in an instant, but when everyone is at the front, everyone is at the back, back in the back with the hecklers again, lost in the shadows bernotf the roar of the crowd. Groundswell deserves a wide readership, grounsdwell just for explaining the social tsunami now engulfing us in down-to-earth terms but for presenting a loud and clear wakeup call to corporate America: All in all a great introduction to books on the topic, but not the last I will read.


Sep 18, Sheryl rated it really liked it. Essentially it is a guide for marketing in an Internet driven world; it highlights the same principles of offline marketing – understanding the needs of the target audience and interacting with it accordingly – with inputs on what efforts are needed to achieve the business goals in a more open and interactive medium that is only growing in importance everyday. By and large, that’s a list that would serve groundswwell blogger well, not just corporate bloggers.

Once you understand what your groundsell is currently doing online you’re ready to define which of 5 social media tactics will meet your organizational objectives:. Amazon Second Chance Pass it on, trade it in, give it a second life. These tools may not be as definitive as a Forrester Research report but it’s better than assuming you know what’s right for your target audience.

Groundswell (book) – Wikipedia

Spectators are the majority of participants. The authors define “groundswell” as: Best Buy almost accidentally enabling employees to help each other — and in turn increase productivity — through its Blue Shirt Nation program. It’s geared more toward big companies, but I still found it really useful. It is ideal for readers who want to know what they can do for their companies in the sometimes daunting online environment. A required read for anyone running their own business or in management who wants to tap into the power of social technologies to energize customers and employees.

Description Corporate executives struggle to harness the power of social technologies. Social media platforms enhance the power of online communities in four ways: